How It Works

A Totally New Approach to Marketing and Community Building

This is how things work traditionally: -

Businesses want to sell their products and make a profit
Buyers want to get the best value
Community papers bring both together and charge businesses for their services

But here is why we are different: -

We share our marketing resources with our clients and members
This benefits everyone and saves them money
So we ask them to pass on savings to other people they deal with
They do this with special offers, discounts and providing additional services
We put all these offers in one place so they are easy to find, so both parties benefit
Then we promote them online and also in our Local Hard Copy & Digital Paper Click Here

To complete the circle we give people access to these saving with a "Friends of Eastern Suburbs Life" Gold Membership Card: -

We charge $180 a year for the card (Less than 50 cents a day)
Members can then access these benefits by showing their cards to businesses (Anywhere in the Eastern Suburbs)

By bringing people together and working them we: -

Save Card Members money
Save Business Owners money
Create a group of Eastern Suburbs Members (Both Businesses and Consumers)
Help everyone work together on shared projects (Both Community & Commercial)
Generate revenue to increase the circulation of Eastern Suburbs Life and the services we provide

1. This is how we are Collaborating with the Community

The Eastern Suburbs has over 650,000 Residents, an estimated 65,000 Registered Businesses, 60,000 Social Groups and 6,000 Charities. That means a vast amount of news and information to share - More than any organisation can do by itself - So we collaborate with all sections of the community to bring down costs, help people work together and increase our sense of community.

2. We Have a Wide Variety of Publishing Resources

These can be used to publish news in Hard Copy, Digital Format, and Online and to help build Communities - But we can never have enough staff to publish all the news there is by ourselves. So we invite members of the community to share our resources and help.

3. In particular we share our Resources with our Customers

In return we ask them to give Discounts and Special Offers to their customers. For example the Golden Sheaf has offered a 10% discount on all food and beverages (Excluding items already on special offer) - They can't do it for all customers but they can do it for "Friends of Eastern Suburbs Life" because we've already given them help and free access to our Publishing Resources.

4. So they need to be able to identify them

Which they can do with the "Friends of Eastern Suburbs Life" Gold Membership Card

5. Our Members Now Get Benefits for Being Members

Not just from the Golden Sheaf, but from many of our customers throughout the whole of the Eastern Suburbs

6. In return we ask our Members to Pay us 50 cents a day

We use this money to increase circulation of our Hard Copy paper and improve the range of services we provide to the community

7. Lastly we need to make sure our members get value for money

Let's see what happens if a couple use their card at the Golden Sheaf - Typically the bill would be between $80 to $100 - So let's say $80, giving a saving of $8 - If they go once every two weeks they save $208 - Annual Cost of Membership is $180, so they are ahead $28.

In reality there will be many more Participating Business throughout the Eastern Suburbs. Some giving discounts of more that 10% and many including "Buy one Get One Free" offers or even 40% off on annual Jewellery sales - Most Members will be able to save many Hundreds of Dollars a year.

8. But the Biggest Benefit will be Members of the Community Working Together

9. All in All - We think it passes the Pub Test

APPLY FOR YOUR

goldCARD here

APPLY TO BECOME A

PARTICIPATING MEMBER

Our Objective

Our Objective is to make it easier for like minded people to
find each other and work together, either Socially or
Commercially - Anywhere in the Eastern Suburbs

How Our Funds Are Used

The GOLDCARD Program is a community initiative of Eastern Suburbs Life a Hard Copy paper founded in 2014 - The objective of the paper is to help people find each other, share information, work together and help each other - We're social animals who are built to connect - we're about to make that easier - Here's why Click Here

Funds raised from this project will go towards: -

Increasing the circulation of the paper Click Here
Supporting and Funding Social Events so that people can meet
Helping people start their own community and commercial Projects
Adding to our Resources that are shared with the community