* ADD 3 MONTHS COLLABORATIVE MARKETING FOR JUST $100 - CLICK HERE
ABOUT THE PROMOTION
Double Bay sits at the heart of one of Australia’s most prestigious and connected local communities, linking Double Bay with Bondi Junction, Woollahra, Edgecliff, Bellevue Hill, Point Piper, Darling Point and Rushcutters Bay.
Together, these neighbouring suburbs offer an exceptional mix of dining, retail, wellness and lifestyle experiences.
We are bringing together a carefully selected group of 12 local businesses to take part in the inaugural Live Well Round Double Bay Experience — a collaborative promotion designed to showcase the very best of the area while encouraging customers to explore, connect and enjoy more of what’s on offer.
Together, these neighbouring suburbs offer an exceptional mix of dining, retail, wellness and lifestyle experiences.
We are bringing together a carefully selected group of 12 local businesses to take part in the inaugural Live Well Round Double Bay Experience — a collaborative promotion designed to showcase the very best of the area while encouraging customers to explore, connect and enjoy more of what’s on offer.
HOW IT WORKS FOR YOUR BUSINESS
We’ve designed the Live Well in Double Bay Experience to be simple, collaborative and effective for everyone involved.
1. You will be Featured as One of 12 Local Businesses
Each participating business is included as part of a curated group of 12, showcased on the front page of the next edition and throughout a dedicated lift-out.
2. You Receive an Editorial Feature
You’ll receive a 150-word write-up with an image across pages 12–14, presenting your business in a natural, editorial style.
3. You Contribute to the Prize Experience
Each business contributes a prize (e.g. voucher, service or experience), forming part of a curated collection of local rewards.
4. Customers Visit and Enter In-Store
Customers are encouraged to visit participating businesses, scan a QR code and enter the draw in seconds.
Visiting more than one business increases their chances of winning — encouraging movement across the group.
5. You Benefit from Shared Promotion
The campaign is supported by:
6. You’re Included in the Live Well Directory
All participating businesses are featured in a dedicated online directory, accessible via QR code and promoted throughout the campaign.
7. Winners Are Announced Publicly
Winners are drawn and announced at a Live Well in Double Bay gathering, with participating businesses recognised as part of the campaign.
8. You Become Part of an Ongoing Initiative
This is the first of a series of collaborative campaigns designed to build a shared local audience and promote businesses across Double Bay and neighbouring suburbs.
9. Building a Shared Local Audience
Customers who enter can opt to receive occasional updates featuring local offers, events and experiences across Double Bay and neighbouring suburbs.
10. A Simple, Collaborative Approach
The aim is to create a straightforward, well-presented campaign that benefits all participants — while showcasing the best of Double Bay and its surrounding communities.
1. You will be Featured as One of 12 Local Businesses
Each participating business is included as part of a curated group of 12, showcased on the front page of the next edition and throughout a dedicated lift-out.
2. You Receive an Editorial Feature
You’ll receive a 150-word write-up with an image across pages 12–14, presenting your business in a natural, editorial style.
3. You Contribute to the Prize Experience
Each business contributes a prize (e.g. voucher, service or experience), forming part of a curated collection of local rewards.
4. Customers Visit and Enter In-Store
Customers are encouraged to visit participating businesses, scan a QR code and enter the draw in seconds.
Visiting more than one business increases their chances of winning — encouraging movement across the group.
5. You Benefit from Shared Promotion
The campaign is supported by:
- Front page exposure
- In-store signage
- A dedicated feature in the newspaper
- A shared prize draw
6. You’re Included in the Live Well Directory
All participating businesses are featured in a dedicated online directory, accessible via QR code and promoted throughout the campaign.
7. Winners Are Announced Publicly
Winners are drawn and announced at a Live Well in Double Bay gathering, with participating businesses recognised as part of the campaign.
8. You Become Part of an Ongoing Initiative
This is the first of a series of collaborative campaigns designed to build a shared local audience and promote businesses across Double Bay and neighbouring suburbs.
9. Building a Shared Local Audience
Customers who enter can opt to receive occasional updates featuring local offers, events and experiences across Double Bay and neighbouring suburbs.
10. A Simple, Collaborative Approach
The aim is to create a straightforward, well-presented campaign that benefits all participants — while showcasing the best of Double Bay and its surrounding communities.
1. CLICK IMAGE TO VIEW CENTRE PAGE PROMOTION
2. EXAMPLE OF A CENTRE PAGE PROMOTION
3. FEATURE IN SUPPORTING LIVING WELL DIRECTORY
4. RECEIVE A 40% DISCOUNT ON DISPLAY ADVERTISING
TO FIND OUT MORE CALL ROSE ON 0493 499 264
USEFUL BACKGROUND INFORMATION
WHY COLLABORATION WORKS
Most local marketing falls into two categories — and both have limitations:-
1. Traditional Advertising - High visibility, but low trust.
Ads can reach a lot of people, but: -
They are often ignored
They rarely lead to immediate action
They compete with hundreds of other messages
People don’t act on ads - they act on recommendations.
2. Simple Networking - Good relationships, but limited results.
Networking builds trust, but: -
There’s no structure
Referrals are inconsistent
Opportunities are often missed
Good intention - but no system to generate reliable results.
3. Collaborative Marketing - the best of both — without the weaknesses
Our model combines: -
The visibility of advertising
The trust that's built on networking
A structured system that drives results
WHY IT'S MORE EFFECTIVE: -
1. Multiple Touchpoints - Print + directory + QR + conversations + referrals
People see you more than once
2. Shared Trust - You’re part of a group of trusted local businesses
Credibility increases immediately
3. Active Support - Members don’t just list - they collaborate
Referrals and support become natural
4. Better Quality Referred Customers: -
Trust you faster
Decide quicker
Stay longer
5. Costs are Shared Across the Network - Instead of paying alone:
You benefit from shared promotion and visibility
6. Local Focus - Designed specifically for: -
Double Bay and the Eastern Suburbs
More relevant, better engagement and stronger results
1. Traditional Advertising - High visibility, but low trust.
Ads can reach a lot of people, but: -
They are often ignored
They rarely lead to immediate action
They compete with hundreds of other messages
People don’t act on ads - they act on recommendations.
2. Simple Networking - Good relationships, but limited results.
Networking builds trust, but: -
There’s no structure
Referrals are inconsistent
Opportunities are often missed
Good intention - but no system to generate reliable results.
3. Collaborative Marketing - the best of both — without the weaknesses
Our model combines: -
The visibility of advertising
The trust that's built on networking
A structured system that drives results
WHY IT'S MORE EFFECTIVE: -
1. Multiple Touchpoints - Print + directory + QR + conversations + referrals
People see you more than once
2. Shared Trust - You’re part of a group of trusted local businesses
Credibility increases immediately
3. Active Support - Members don’t just list - they collaborate
Referrals and support become natural
4. Better Quality Referred Customers: -
Trust you faster
Decide quicker
Stay longer
5. Costs are Shared Across the Network - Instead of paying alone:
You benefit from shared promotion and visibility
6. Local Focus - Designed specifically for: -
Double Bay and the Eastern Suburbs
More relevant, better engagement and stronger results
Be part of a growing group of local businesses who:
Support each other
Refer each other
Grow together
Support each other
Refer each other
Grow together
WE INVITE YOU TO JOIN US AND START ENJOYING THE BENEFITS
BUT ISN'T SOCIAL MEDIA QUICKER AND EASIER?
YES - IT CAN BE
Social media is quick to use, easy to access, and can be effective in the short term. But for many local businesses, results are inconsistent. Posts are often seen by only a small percentage of followers, and visibility can disappear within hours unless you keep posting or pay to boost content.
THAT'S WHERE THE CHALLENGE LIES
Social media relies on constant effort and repetition - and even then, each business is largely promoting itself in isolation, often to the same audience, with little lasting impact.
COLLABORATIVE MARKETING WORKS DIFFERENTLY
Instead of relying on one channel, your business becomes part of a broader local system — combining print, digital visibility and real-world connections. More importantly, you are supported by other trusted businesses who help extend your reach through referrals, recommendations and shared opportunities.
THE RESULT IS NOT JUST VISIBILITY - IT'S REINFORCEMENT
People see you, hear about you, and are recommended to you - this builds trust and leads to better outcomes over time.
Social media still has a role to play - but when combined with a collaborative local platform, it becomes far more effective.
Social media is quick to use, easy to access, and can be effective in the short term. But for many local businesses, results are inconsistent. Posts are often seen by only a small percentage of followers, and visibility can disappear within hours unless you keep posting or pay to boost content.
THAT'S WHERE THE CHALLENGE LIES
Social media relies on constant effort and repetition - and even then, each business is largely promoting itself in isolation, often to the same audience, with little lasting impact.
COLLABORATIVE MARKETING WORKS DIFFERENTLY
Instead of relying on one channel, your business becomes part of a broader local system — combining print, digital visibility and real-world connections. More importantly, you are supported by other trusted businesses who help extend your reach through referrals, recommendations and shared opportunities.
THE RESULT IS NOT JUST VISIBILITY - IT'S REINFORCEMENT
People see you, hear about you, and are recommended to you - this builds trust and leads to better outcomes over time.
Social media still has a role to play - but when combined with a collaborative local platform, it becomes far more effective.
TO FIND OUT MORE CALL ROSE ON 0493 499 264
