DISTRIBUTION

The Have A Chat – Coffee Catch Ups community has grown from about eight people last year to around fifty regular attendees today. This simple directory helps members stay connected, get to know each other, and support one another beyond the monthly gatherings. It’s also a prototype for other local groups, showing how small communities can strengthen connections through shared visibility.

Members who wish can also join the broader 30 Second Directory for free, extending their reach across the whole Eastern Suburbs network.

In most publishing models, distribution costs as much as production. Door-to-door delivery is expensive, inefficient and largely invisible.

We’ve chosen a different approach: -

Each participating business contributes $200 and receives an allocation of magazines. Some take 100 copies. Some prefer 50. Others take more because they have strong foot traffic and prominent display space.
Instead of paying separately for distribution, we distribute together.
Magazines are placed directly into businesses where they are actively displayed and picked up by customers who are already engaged with Double Bay. High-exposure locations naturally carry more copies. Smaller spaces carry fewer. Every member contributes the same amount. Every member benefits from the collective reach.

No wasteful letterbox drops. No duplicated effort. No hidden distribution bill.
If copies remain, we place them ourselves. If demand exceeds supply, we increase the next print run. The system self-corrects and improves each edition.
It’s the bucket brigade principle in action — far more efficient to pass the buckets along than for everyone to run alone.
The result is lower costs. Higher visibility. Stronger relationships between local businesses. And a shared sense that we’re promoting each other as a team — and attracting more people to Double Bay.

Collaborative distribution doesn’t just move magazines - It builds momentum.