WELCOME TO COLLABORATIVE MARKETING - A DIFFERENT WAY FORWARD
Most advertising today asks businesses to compete for attention.
Often with short-lived results and rising costs. At the same time, social media has become crowded and unpredictable, making it harder for local businesses to be seen, remembered, and trusted.
We believe there is a better way.
Instead of competing for attention, we are building a local platform where businesses collaborate to secure better prices and improved marketing results.
We do this by combining print, digital and real-world connections, and by encouraging collaboration rather than competition, each business benefits not only from its own presence — but from the strength of the network around it.
We invite you to join Double Bay Area Collaborative Partners - Informally named "Trusted Musketeers"
Often with short-lived results and rising costs. At the same time, social media has become crowded and unpredictable, making it harder for local businesses to be seen, remembered, and trusted.
We believe there is a better way.
Instead of competing for attention, we are building a local platform where businesses collaborate to secure better prices and improved marketing results.
We do this by combining print, digital and real-world connections, and by encouraging collaboration rather than competition, each business benefits not only from its own presence — but from the strength of the network around it.
We invite you to join Double Bay Area Collaborative Partners - Informally named "Trusted Musketeers"
SEE WHO'S CURRENTLY TAKING PART
There is no charge to join, so members can come and go as they choose, engaging in organised projects, or creating collaborative projects of their own: -
- To see who's taking part Click Here
- To join and see how it works Click Here
OUR APPROACH IS DIFFERENT
Most advertising is competitive, like everyone putting up their own sign
We help local businesses grow by working together - not against each other
We help local businesses grow by working together - not against each other
HOW IT WORKS - STEP BY STEP
1. Join the Directory
2. Become Part of a Collaborative Network
3. Be Included in Promotions and Features like: -
4. Meet People Face-to-Face either at our
5. Benefit from Ongoing Visibility Unlike one-off advertising:
6. Traditional advertising is competitive. Ours is collaborative.
Instead of:
If you like this approach, we’d love you to join us Click Here
- Your business is included in the Double Bay Area Directory (print + digital)
- Clearly organised by category
- Easy for locals to find and trust
- Distributed across the community and online
2. Become Part of a Collaborative Network
- This is where things change. - Instead of standing alone:
- You are connected with other trusted local businesses
- Opportunities are shared, not kept
- Referrals happen naturally through relationships
3. Be Included in Promotions and Features like: -
- “Living Well in Double Bay”
- "Collaborative Classifieds"
- Or Your own Community-led initiatives
4. Meet People Face-to-Face either at our
- Double Bay Area Social Nights
- Morning Have a Chat meetings
- Other occasional events run from time to time
5. Benefit from Ongoing Visibility Unlike one-off advertising:
- Your presence continues over time
- You appear in both print and digital formats
- You remain part of an active, growing network
6. Traditional advertising is competitive. Ours is collaborative.
Instead of:
- paying for attention
- competing with nearby businesses
- supported by a network
- seen in multiple places
- part of something people trust
If you like this approach, we’d love you to join us Click Here
Double Bay sits at the heart of one of Australia’s most prestigious and connected local communities, linking Double Bay with Bondi Junction, Woollahra, Edgecliff, Bellevue Hill, Point Piper, Darling Point and Rushcutters Bay.
Together, these neighbouring suburbs offer an exceptional mix of dining, retail, wellness and lifestyle experiences.
We are bringing together a carefully selected group of 12 local businesses to take part in the inaugural Live Well Round Double Bay Experience — a collaborative promotion designed to showcase the very best of the area while encouraging customers to explore, connect and enjoy more of what’s on offer.
Together, these neighbouring suburbs offer an exceptional mix of dining, retail, wellness and lifestyle experiences.
We are bringing together a carefully selected group of 12 local businesses to take part in the inaugural Live Well Round Double Bay Experience — a collaborative promotion designed to showcase the very best of the area while encouraging customers to explore, connect and enjoy more of what’s on offer.
HOW IT WORKS FOR YOUR BUSINESS
We’ve designed the Live Well in Double Bay Experience to be simple, collaborative and effective for everyone involved.
1. You will be Featured as One of 12 Local Businesses
Each participating business is included as part of a curated group of 12, showcased on the front page of the next edition and throughout a dedicated lift-out.
2. You Receive an Editorial Feature
You’ll receive a 150-word write-up with an image across pages 12–14, presenting your business in a natural, editorial style.
3. You Contribute to the Prize Experience
Each business contributes a prize (e.g. voucher, service or experience), forming part of a curated collection of local rewards.
4. Customers Visit and Enter In-Store
Customers are encouraged to visit participating businesses, scan a QR code and enter the draw in seconds.
Visiting more than one business increases their chances of winning — encouraging movement across the group.
5. You Benefit from Shared Promotion
The campaign is supported by:
6. You’re Included in the Live Well Directory
All participating businesses are featured in a dedicated online directory, accessible via QR code and promoted throughout the campaign.
7. Winners Are Announced Publicly
Winners are drawn and announced at a Live Well in Double Bay gathering, with participating businesses recognised as part of the campaign.
8. You Become Part of an Ongoing Initiative
This is the first of a series of collaborative campaigns designed to build a shared local audience and promote businesses across Double Bay and neighbouring suburbs.
9. Building a Shared Local AudienceCustomers who enter can opt to receive occasional updates featuring local offers, events and experiences across Double Bay and neighbouring suburbs.
A Simple, Collaborative Approach
The aim is to create a straightforward, well-presented campaign that benefits all participants — while showcasing the best of Double Bay and its surrounding communities.
1. You will be Featured as One of 12 Local Businesses
Each participating business is included as part of a curated group of 12, showcased on the front page of the next edition and throughout a dedicated lift-out.
2. You Receive an Editorial Feature
You’ll receive a 150-word write-up with an image across pages 12–14, presenting your business in a natural, editorial style.
3. You Contribute to the Prize Experience
Each business contributes a prize (e.g. voucher, service or experience), forming part of a curated collection of local rewards.
4. Customers Visit and Enter In-Store
Customers are encouraged to visit participating businesses, scan a QR code and enter the draw in seconds.
Visiting more than one business increases their chances of winning — encouraging movement across the group.
5. You Benefit from Shared Promotion
The campaign is supported by:
- Front page exposure
- In-store signage
- A dedicated feature in the newspaper
- A shared prize draw
6. You’re Included in the Live Well Directory
All participating businesses are featured in a dedicated online directory, accessible via QR code and promoted throughout the campaign.
7. Winners Are Announced Publicly
Winners are drawn and announced at a Live Well in Double Bay gathering, with participating businesses recognised as part of the campaign.
8. You Become Part of an Ongoing Initiative
This is the first of a series of collaborative campaigns designed to build a shared local audience and promote businesses across Double Bay and neighbouring suburbs.
9. Building a Shared Local AudienceCustomers who enter can opt to receive occasional updates featuring local offers, events and experiences across Double Bay and neighbouring suburbs.
A Simple, Collaborative Approach
The aim is to create a straightforward, well-presented campaign that benefits all participants — while showcasing the best of Double Bay and its surrounding communities.
Most advertising asks businesses to compete for attention.
We are doing the opposite.
This initiative is built on a simple but powerful idea: when local businesses actively support, promote and refer each other, everyone benefits — customers, businesses, and the wider community. Instead of each business working in isolation, we bring together people who are willing to collaborate, share opportunities, and grow collectively.
Traditional marketing can be expensive, fragmented, and often short-lived. A single advertisement may create awareness, but rarely builds ongoing momentum. Collaboration, on the other hand, creates a multiplier effect — where one connection leads to another, one introduction leads to many, and one opportunity is shared across a network.
This is not just about visibility.
It’s about building a trusted local ecosystem.
We are doing the opposite.
This initiative is built on a simple but powerful idea: when local businesses actively support, promote and refer each other, everyone benefits — customers, businesses, and the wider community. Instead of each business working in isolation, we bring together people who are willing to collaborate, share opportunities, and grow collectively.
Traditional marketing can be expensive, fragmented, and often short-lived. A single advertisement may create awareness, but rarely builds ongoing momentum. Collaboration, on the other hand, creates a multiplier effect — where one connection leads to another, one introduction leads to many, and one opportunity is shared across a network.
This is not just about visibility.
It’s about building a trusted local ecosystem.
1. CLICK IMAGE TO VIEW CENTRE PAGE PROMOTION
2. EXAMPLE OF A CENTRE PAGE PROMOTION
3. FEATURE IN SUPPORTING LIVING WELL DIRECTORY
4. RECEIVE A 40% DISCOUNT ON DISPLAY ADVERTISING
TO FIND OUT MORE CALL ROSE ON 0493 499 264
