Eastern Suburbs Life
  • WELCOME
  • COMMUNITY NETWORK
  • MEMBERSHIP
  • SOCIAL NIGHTS
  • CONTACT US
  • COMMUNITY PAPER
  • TRUSTED BUSINESSES
  • MEDIA KIT
  • 30 SECOND DIRECTORIES
  • COLLABORATION
  • LIVING WELL
  • CLASSIFIEDS QR
  • DIRECTORIES
  • DOUBLE BAY PARTNERS
  • DIRECTORY REQUEST
  • UPLOAD APP
  • SEO BENEFITS
  • FORMS
    • FREE DIRECTORY ENTRY
    • JOIN TEAM DOUBLE BAY
    • FEATURE IN MAGAZINE
    • CHRISTMAS LIFTOUT
    • YOUR LOCAL NEWS
    • FREE MEMBERSHIP JOIN
    • EASTERN SUBURBS NEWS
    • DOUBLE BAY NEWS
    • EDGECLIFF NEWS
    • FRONT PAGE PROMO
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COLLABORATIVE CLASSIFIEDS
STRONGER TOGETHER - A BETTER WAY TO GROW

COLLABORATIVE CLASSIFIEDS 3 MONTH OFFER
YOUR ADVERT SEEN AROUND 25,000 TIMES

13 WEEKS JUST $195 ($15 A WEEK)

In addition you receive the following benefits: -
  • Print + Online Presence
    Your listing appears in the magazine and in our local online directories
  • Ongoing Visibility
    Seen multiple times across 3 editions — not just a one-off advert
  • QR Code Scans
    Customers can scan directly to your listing, website or offer
  • Local Targeting
    Focused on Double Bay and the Eastern Suburbs - no wasted reach
  • Repetition Matters
    On average people need to see an advert 7 times to trust it
  • Association with Trusted Local Businesses
    You appear alongside other reputable local operators
  • Collaborative Support & Referrals
    Members are encouraged to support and recommend each other
  • Membership of Collaborative Directories
    Helping members work together and help each other
  • Membership of Public Directories
    Improving your exposure and helping people find you
  • Free Monthly Social Events - Daytime or Nights
    Meet other members in person and form lasting bonds
  • Friendly Customer Support
    We're a proactive part of your marketing team 
  • Simple, Cost-Effective Promotion
    No ongoing management, no complicated campaigns — just consistent visibility

CALL ROSE ON 0493 499 264 TO DISCUSS JOINING

CLICK IMAGE BELOW IF YOU WANT TO GET STARTED
VIEW THIS DIRECTORY

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HERE'S WHAT WE DO NEXT

Get in touch to say Hi and welcome you - Or call Rose on 0493 499 264 if you have any questions.

Upgrade your entry to improve Google SEO rankings by adding: -
  • An image
  • A 250 word description
  • 8 Simple Keywords
  • 12 Long Tail Keywords

Inspect your information just in case there are any typos

In addition we add your entry to the following directories: -
  • The Double Bay Area Premium Directory Click Here
  • The Double Bay Area Free "30 Second" Directory Click Here
  • The Double Bay Area Free "Trusted Musketeers Directory Click Here
  • The Collaborative Partners Directory as seen above
Each can be viewed by different people at different times and for different reasons

We then: -
  • Book space in the next edition of Eastern Suburbs Life,
  • Create your artwork to feature in our Hard Copy and Digital Paper Click Here
  • Add your details to the Collaborative Classifieds page(s) in the paper (See below)
  • Create a QR code that can be used online, in the paper and on flyers to promote the directory
    If requested Collaborative Classifieds can create flyers, or business cards to promote the directory

We also: -
  • Invite you to regular monthly meetings where you can meet fellow members in person
  • Chat with you to see if there are specific introductions we can make that would help you

We understand that moving from "set and forget" marketing to collaborative marketing is something new so do all we can to help.

HERE IS A MOCKUP OF HOW ENTRIES WILL APPEAR IN HARD COPY

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USEFUL BACKGROUND INFORMATION

TRADITONAL CLASSIFIEDS COMPETE - WE WORK TOGETHER

Traditional classifieds and most advertising channels place businesses side by side in quiet competition, each trying to attract attention on their own. The result is often limited visibility, short-term impact, and rising costs for results that are difficult to measure.

COLLABORATIVE CLASSIFIEDS TAKE A DIFFERENT APPROACH
​Instead of competing for attention, participating businesses become part of a connected network where visibility is shared and opportunities are multiplied. When businesses support each other — through referrals, recommendations and shared promotions — each listing works harder than it would on its own.

By combining print, digital presence and real-world connections, this approach creates multiple points of exposure. A potential customer may discover a business in the directory, hear about it from another trusted local provider, and then see it again through a campaign or event. This reinforcement builds familiarity and trust — which is what ultimately drives decisions.

THE RESULT IS  BETTER OUTCOMES AT A LOWER COST
Rather than paying for isolated advertising, businesses benefit from a system where each participant contributes to the success of others. This shared effect means that every dollar goes further - not because the advertising is cheaper, but because it is working as part of something bigger.

BUT ISN'T SOCIAL MEDIA QUICKER AND EASIER?

YES - IT CAN BE
Social media is quick to use, easy to access, and can be effective in the short term. But for many local businesses, results are inconsistent. Posts are often seen by only a small percentage of followers, and visibility can disappear within hours unless you keep posting or pay to boost content.

THAT'S WHERE THE CHALLENGE LIES
Social media relies on constant effort and repetition - and even then, each business is largely promoting itself in isolation, often to the same audience, with little lasting impact.

COLLABORATIVE CLASSIFIEDS WORK DIFFERENTLY
Instead of relying on one channel, your business becomes part of a broader local system — combining print, digital visibility and real-world connections. More importantly, you are supported by other trusted businesses who help extend your reach through referrals, recommendations and shared opportunities.

THE RESULT IS NOT JUST VISIBILITY - IT'S REINFORCEMENT
People see you, hear about you, and are recommended to you - this builds trust and leads to better outcomes over time.
Social media still has a role to play - but when combined with a collaborative local platform, it becomes far more effective.
Most local marketing falls into two categories — and both have limitations:-

1. Traditional Advertising - High visibility, but low trust.

Ads can reach a lot of people, but: -
They are often ignored
They rarely lead to immediate action

They compete with hundreds of other messages
 

People don’t act on ads - they act on recommendations.

2. Simple Networking - Good relationships, but limited results.
Networking builds trust, but: -

There’s no structure
Referrals are inconsistent
Opportunities are often missed


Good intention - but no system to generate reliable results.

3. Collaborative Marketing - the best of both — without the weaknesses
Our model combines: -

The visibility of advertising
The trust that's built on networking
A structured system that drives results


WHY IT'S MORE EFFECTIVE: -
​

1. Multiple Touchpoints - Print + directory + QR + conversations + referrals
People see you more than once

2. Shared Trust - You’re part of a group of trusted local businesses
Credibility increases immediately

3. Active Support - Members don’t just list - they collaborate
Referrals and support become natural

4. Better Quality Referred Customers: -

Trust you faster
Decide quicker
Stay longer

5. Costs are Shared Across the Network - Instead of paying alone:
You benefit from shared promotion and visibility

6. Local Focus - Designed specifically for: -
Double Bay and the Eastern Suburbs
More relevant, better engagement and stronger results​​

IN A FEW WORDS

Traditional marketing gives you exposure.
Networking gives you relationships.
Collaboration gives you results.
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WE INVITE YOU TO JOIN US AND START ENJOYING THE BENEFITS

​Be part of a growing group of local businesses who:
Support each other
Refer each other
​Grow together

TO FIND OUT MORE CALL ROSE ON 0493 499 264

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  • WELCOME
  • COMMUNITY NETWORK
  • MEMBERSHIP
  • SOCIAL NIGHTS
  • CONTACT US
  • COMMUNITY PAPER
  • TRUSTED BUSINESSES
  • MEDIA KIT
  • 30 SECOND DIRECTORIES
  • COLLABORATION
  • LIVING WELL
  • CLASSIFIEDS QR
  • DIRECTORIES
  • DOUBLE BAY PARTNERS
  • DIRECTORY REQUEST
  • UPLOAD APP
  • SEO BENEFITS
  • FORMS
    • FREE DIRECTORY ENTRY
    • JOIN TEAM DOUBLE BAY
    • FEATURE IN MAGAZINE
    • CHRISTMAS LIFTOUT
    • YOUR LOCAL NEWS
    • FREE MEMBERSHIP JOIN
    • EASTERN SUBURBS NEWS
    • DOUBLE BAY NEWS
    • EDGECLIFF NEWS
    • FRONT PAGE PROMO
  • News By Community